The Prince Edward Island Snowmobile Association (PEISA) is proud to congratulate Toymaster / Red Rock Motorsports of Winsloe, PEI, on receiving two prestigious industry honours in 2025.
At the 57th Annual International Snowmobile Congress, hosted by PEISA at the Delta in Charlottetown in June 2025, Toymaster / Red Rock Motorsports received the Canadian Council of Snowmobile Organizations (CCSO) Excellence Award, recognizing the dealership as Canada’s top snowmobile dealership. The award was presented during the Congress closing banquet.
But the recognition didn’t stop there!
Following its Canadian award, Toymaster / Red Rock Motorsports went on to compete against dealership winners from the United States. The dealership was selected as the 2025 International Snowmobile Hall of Fame Dealership of the Year and was officially inducted into the Hall of Fame in the dealership category.
Owner Gary Dunning and his wife, Carol, attended the induction ceremony in September 2025 in Eagle River, Wisconsin, home of the International Snowmobile Hall of Fame.
A longstanding commitment to snowmobiling on PEI
Toymaster / Red Rock Motorsports has been an important part of Prince Edward Island’s snowmobile community since 1995. Over the years, Gary Dunning has consistently supported the growth and development of snowmobiling across the Island.
The dealership became PEI’s exclusive Arctic Cat franchise in 1995, followed by the addition of Polaris in 2001. Beyond sales and service, Gary has made countless contributions to PEISA, local snowmobile clubs, and the Island’s trail system.
His support has included:
- Providing loaner snowmobiles for government and media rides to help promote the sport.
- Hosting virtual snowmobile club events at the dealership.
- Supporting the three local grooming clubs through annual fundraising assistance, reduced pricing, and gift certificates.
- Contributing to trail development and construction across PEI.
- Providing Side-by-Sides each fall to help trail crews install stakes and signage throughout the Island.
Going above and beyond for customers
One of the qualities recognized in the Hall of Fame nomination was the dealership’s outstanding commitment to customer service.
Over the years, Gary has gone above and beyond to help customers, including travelling several hours with replacement snowmobiles when a customer experienced a problem. The dealership’s experienced sales and parts teams have also built a strong reputation through their product knowledge and long-standing relationships with customers.
This dedication to customers, the snowmobile industry, and the local community is what makes this recognition so meaningful.
Congratulations!
PEISA is extremely proud to see a locally owned PEI dealership receive recognition at both the national and international levels.
Congratulations to Gary, Carol, and the entire Toymaster / Red Rock Motorsports team on this outstanding achievement. Thank you for your many years of commitment, support, and dedication to snowmobiling on Prince Edward Island.
A well-deserved honour and a great achievement for PEI!
